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The Camera Company Logo

About Us

Welcome to The Camera Company!


Established in 1977, The Camera Company has been proudly serving the photography community for over four decades. As the largest camera store in Wisconsin, we are dedicated to providing a comprehensive range of products and services to meet all your photography needs. Read our story here.


With two convenient locations, our stores are a haven for camera enthusiasts, professionals, and beginners alike. Step into our welcoming environment, where our knowledgeable staff is always ready to assist you in finding the perfect camera, lens, or accessory to suit your unique photography style and requirements.

At The Camera Company, we take pride in our extensive selection of top-quality cameras, lenses, tripods, camera bags, studio lighting equipment, and a wide array of accessories. Whether you're a seasoned professional looking for the latest cutting-edge gear or a beginner exploring the world of photography, we have everything you need to capture those unforgettable moments.


In addition to our impressive inventory, we offer a full-service photo lab to bring your digital and film images to life. Our skilled technicians utilize state-of-the-art equipment and premium materials to ensure the highest level of quality in every print. From standard prints to large format enlargements, we are committed to delivering exceptional results that exceed your expectations.


Looking to expand your photography skills? We offer a range of informative and engaging photography classes taught by industry professionals. Whether you're looking to master the fundamentals or explore advanced techniques, our classes cater to photographers of all levels, providing a supportive and inspiring learning environment.

Need gear for a specific project or want to try before you buy? Take advantage of our rental services, offering a wide selection of cameras, lenses, and equipment for short-term use. Experience the latest equipment without committing to a purchase and ensure you have the right gear for any occasion.

We understand the value of your existing gear, which is why we accept trade-ins. Whether you're looking to upgrade to the latest model or simply want to part ways with equipment you no longer use, our team will provide you with fair evaluations and competitive offers.


For those seeking budget-friendly options, we have a diverse collection of used gear. Rest assured that our used equipment undergoes thorough inspection and testing to ensure its quality and reliability. Discover hidden gems and great deals among our selection of pre-owned cameras, lenses, and accessories.


At The Camera Company, we are passionate about photography and are dedicated to fostering a vibrant community of photographers. We are committed to offering exceptional customer service, expert advice, and an unparalleled shopping experience.


Visit our stores today and let us help you capture life's moments, one frame at a time.

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